How often should I post?

The clinic answer

Choose a pace that lets you produce useful, recognisable material without raiding the cupboard for motivational leftovers. For many independent businesses, one strong idea developed properly beats five hurried observations.

Consistency matters because memory needs repetition. Quality matters because repetition of nothing is still nothing.

Build around an idea, not a slot

Start with a customer problem worth solving. Turn it into a substantial article, then create distinct posts that diagnose, demonstrate or challenge different parts of it. If the idea is weak, leave the slot empty.