Collect the evidence
Put the website, proposal, social feed, email templates, signage and onboarding messages side by side. Look for changes in promise, personality, design and basic facts.
The point is not perfect uniformity. It is a recognisable idea and experience surviving across different jobs.
Fix the expensive contradictions
Prioritise mismatches that damage trust or lose sales. A slightly wrong blue is less urgent than a proposal that contradicts the service promised on the website.
The prescription
Do this next.
- Gather one live example from every customer touchpoint.
- Mark contradictions in red and harmless variations in amber.
- Fix the three red items before creating a new campaign.